Project
Fashion Merchandise Range
Creating a harmonious visual style to showcase a cohesive collection of products that truly embodies the spirit of the University of Melbourne presented a considerable artistic challenge.
The objective was to capture genuine fashion moments in specific University locations, featuring current students as models, in order to showcase the merchandise range.
The primary goal of the project was to emphasise the practicality and authenticity of the merchandise range.
These photographs were created for multiple purposes, such as outdoor advertising banners, online publications, social media posts, and a printed look book.
The widespread usage and availability of the merchandise range clearly demonstrate its successful release and ongoing triumph.
